Innovation intelligence brief
Innovation intelligence brief
Learn whether simple lifetime income products make sense in your portfolio. Planning for retirement is complicated. Far too complicated. At Abaris, we’re on a mission to reinvent how you plan ahead for life’s next phase. We won’t stop until we make retirement income easier to understand, compare and purchase. Modernize retirement income through trust, transparency, and by putting the customer first.
What became of it
Completed · High confidence · Last verified 2026-10-17
As catalogued
Online marketplace (originally Abaris) for comparing and buying simple lifetime income annuities directly, bringing transparency to a product usually sold through commissioned agents.
2026 reality
Blueprint Income, LLC operates an online annuity marketplace selling fixed, fixed index and income annuities (immediate, longevity, QLAC) from a curated set of insurers, with published rates. It has been owned by MassMutual since 2021 and retains its own brand.
Rebranded from Abaris to Blueprint Income; added an online fixed annuity marketplace (2018); acquired by MassMutual from Stone Ridge Holdings Group (announced February 2021) and kept operating under its own brand. Added fixed index annuities sold fully online from October 2023.
one of few direct-to-consumer, multi-carrier online annuity platforms in the US; ownership by a mutual life insurer gives balance-sheet backing while keeping the marketplace model.
Third taxonomy
REVIEW · Verified the MassMutual acquisition (MassMutual press release, 8 Feb 2021), the October 2023 FIA launch, and an active 2026 website. Added the 2018 fixed annuity marketplace launch as a sourced milestone.
Documented evidence
Personal Pension
Annuity quotes
Startpage
Approach
Life expectancy form
Life expectancy form
Life expectancy form
Life expectancy form
Life expectancy form
Life expectancy form
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.