Innovation intelligence brief

GetInsured

United StatesPure InsurTechHealth Insurance

Start-up

Comparison-shopping portal for healthcare products and services

What became of it

2026 evolution

Completed · High confidence · Last verified 2026-10-17

Status: Independent
Current brand: GetInsured ↗

As catalogued

Consumer comparison-shopping portal for US health insurance plans and related products, launched around the ACA marketplaces.

2026 reality

GetInsured (Mountain View, California; CEO and co-founder Chini Krishnan) is a technology vendor that builds and operates state-based health insurance exchange (SBE) platforms and customer assistance centres for US states, including Pennsylvania, New Jersey, Virginia, Georgia, Nevada, New Mexico, Illinois and Oregon. The getinsured.com consumer domain redirects to the corporate site.

What changed

Shifted from a consumer-facing comparison portal to a B2G/B2B software and services provider whose primary customers are state governments running ACA exchanges; contracts awarded 2019-2025 include Pennsylvania, Virginia (eight-year contract), Illinois (October 2025) and Oregon (September 2025, live 2027).

Why it changedAnalysis

the expansion of state-based exchanges created a larger, contract-based market for exchange technology than direct consumer lead generation.

What remains distinctiveAnalysis

one of the leading specialised vendors of state-based exchange platforms, combining software with call-centre operations.

Key milestones

2019 Selected by Pennsylvania to build and operate its state-based exchange (Pennie).[3]
2025-09-16 Multi-year contract with Oregon to launch a full state-based marketplace from 2027.[2]
2025-10-08 Selected by Get Covered Illinois as technology and customer-assistance vendor.[1]

Third taxonomy

InsurTech Evolution (2026)

Company status: Independent
Strategic evolutionchange: Repositioned
Business model (2026): B2B SaaS / software Infrastructure / platform Service-based
Business model shiftchange: Consumer to enterprise
Insurance value chain: Distribution & sales Policy administration Customer engagement
Technology evolution: Automation-led Digital channel
Market positioning: Technology provider
Innovation maturity: Established
Current relevance: Moderate

Explore the 2026 taxonomy →

Open questions

Whether GetInsured still operates any consumer-facing comparison or brokerage activity in 2026 was not verified.
Ownership and funding structure (private, investor-backed) not confirmed by a primary source.
When GetInsured began selling exchange technology to states (possibly before or around the catalog date) was not established; the 'repositioned' classification assumes the catalogued consumer portal was the primary business at the time.

REVIEW · Verified Oregon (Coverager; SaaS eligibility/enrollment platform plus call centre, live 2027) and Illinois (company release dated 2025-10-08) contracts; company active. No corrections; added an open question on when the B2G business started.

Research sources (6)

[1] Illinois Selects GetInsured as Technology Vendor for its State-Based Exchange · GlobeNewswire (company release) · 2025-10-08 · official
[2] GetInsured to power Oregon's state-based marketplace · Coverager · 2025-09 · industry
[3] Pennsylvania partners with GetInsured to build and operate state-based health insurance exchange · Healthcare Finance News · press
[4] Virginia hires GetInsured to move from federal to state health exchange · Business Insurance · press
[5] GetInsured Expands State Partnerships and Delivers Innovation Amid Policy Shifts Ahead of 2026 Open Enrollment · GlobeNewswire (company release) · 2025-11-04 · official
[6] getinsured.com – 301 redirect to company.getinsured.com · Observation · 2026-10-17 · observation

Documented evidence

Evidence gallery

1 ASSET

Startseite

Research interpretation

Taxonomy position

Classification paths, as catalogued, connect this example to the original insurance digitalization research models.

Value Chain (2016)

Sales & Distribution › Acting as novel digital broker › Comparison platforms

Value Network (2017)

Customer Network Promotion › TC13 Acting as digital broker › Comparison platforms
Digital Infrastructure Operations › TC1 Establishing digital service provisioning and distribution infrastructure › Web portal

Explore the complete taxonomy →

Innovation intelligence brief

GetInsured

United StatesPure InsurTechHealth Insurance

Start-up

Comparison-shopping portal for healthcare products and services

What became of it

2026 evolution

Completed · High confidence · Last verified 2026-10-17

Status: Independent
Current brand: GetInsured ↗

As catalogued

Consumer comparison-shopping portal for US health insurance plans and related products, launched around the ACA marketplaces.

2026 reality

What changed

Why it changedAnalysis

the expansion of state-based exchanges created a larger, contract-based market for exchange technology than direct consumer lead generation.

What remains distinctiveAnalysis

one of the leading specialised vendors of state-based exchange platforms, combining software with call-centre operations.

Key milestones

2019 Selected by Pennsylvania to build and operate its state-based exchange (Pennie).[3]
2025-09-16 Multi-year contract with Oregon to launch a full state-based marketplace from 2027.[2]
2025-10-08 Selected by Get Covered Illinois as technology and customer-assistance vendor.[1]

Third taxonomy

InsurTech Evolution (2026)

Company status: Independent
Strategic evolutionchange: Repositioned
Business model (2026): B2B SaaS / software Infrastructure / platform Service-based
Business model shiftchange: Consumer to enterprise
Insurance value chain: Distribution & sales Policy administration Customer engagement
Technology evolution: Automation-led Digital channel
Market positioning: Technology provider
Innovation maturity: Established
Current relevance: Moderate

Explore the 2026 taxonomy →

Open questions

Whether GetInsured still operates any consumer-facing comparison or brokerage activity in 2026 was not verified.
Ownership and funding structure (private, investor-backed) not confirmed by a primary source.
When GetInsured began selling exchange technology to states (possibly before or around the catalog date) was not established; the 'repositioned' classification assumes the catalogued consumer portal was the primary business at the time.

Research sources (6)

[1] Illinois Selects GetInsured as Technology Vendor for its State-Based Exchange · GlobeNewswire (company release) · 2025-10-08 · official
[2] GetInsured to power Oregon's state-based marketplace · Coverager · 2025-09 · industry
[3] Pennsylvania partners with GetInsured to build and operate state-based health insurance exchange · Healthcare Finance News · press
[4] Virginia hires GetInsured to move from federal to state health exchange · Business Insurance · press
[5] GetInsured Expands State Partnerships and Delivers Innovation Amid Policy Shifts Ahead of 2026 Open Enrollment · GlobeNewswire (company release) · 2025-11-04 · official
[6] getinsured.com – 301 redirect to company.getinsured.com · Observation · 2026-10-17 · observation

Documented evidence

Evidence gallery

1 ASSET

Startseite

Research interpretation

Taxonomy position

Classification paths, as catalogued, connect this example to the original insurance digitalization research models.

Value Chain (2016)

Sales & Distribution › Acting as novel digital broker › Comparison platforms

Value Network (2017)

Customer Network Promotion › TC13 Acting as digital broker › Comparison platforms
Digital Infrastructure Operations › TC1 Establishing digital service provisioning and distribution infrastructure › Web portal

Explore the complete taxonomy →