Innovation intelligence brief
Innovation intelligence brief
Great value insurance for gadgets
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
Online-only gadget and mobile phone insurance with simple digital purchase and digital claim submission.
2026 reality
Protect Your Bubble is a trading name of Assurant General Insurance Limited (PRA-authorised, part of NYSE-listed Assurant), selling phone, gadget, multi-gadget and renters insurance in the UK and Ireland; it reports over 1.5 million devices insured. The uk. subdomain redirects to protectyourbubble.com.
The original model remains substantially intact; the brand is operated directly by Assurant's UK insurer rather than as a standalone start-up.
a long-running direct-to-consumer gadget insurance brand backed by a global device-protection carrier; competes with retailer and network-embedded device cover.
Third taxonomy
REVIEW · Verified on the About page that Protect Your Bubble is a trading name of Assurant General Insurance Limited, formed 2008, 1.5M+ devices insured; a search found no separate acquisition of the brand by Assurant, so 'corporate-initiative' stands. No changes.
Documented evidence
Startseite
All in One Management
Digital Claim Submission
Distribution
Homepage
Homepage
Claims
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.