Innovation intelligence brief
Innovation intelligence brief
We provide the Next Generation Virtual Insurance Agent for Insurance Disruptors and Reinsurers that want to sell Contextual Insurances in the Age of the Customer
What became of it
Reviewed · Medium confidence · Last verified 2026-10-17
As catalogued
A 'virtual insurance agent' platform that used smartphone context and customer profiling to push short-term micro-policies (e.g. travel, sport, events) at the moment of need, sold to insurers such as AXA Italia.
2026 reality
Neosurance Srl (Milan) presents itself as an instant digital insurance provider that works with insurers and brands to sell relevant cover at the point of need, mainly via mobile, supplying product presentation, technology and operations as a performance-paid service; the website footer identifies Neosurance Srl as an insurance broker supervised by IVASS (RUI B000605123). It has been majority-owned by Italian broker Gruppo MAG since 2022.
Gruppo MAG acquired 50.065% of Neosurance in March 2022, with the founders Neosperience and Digital Tech remaining shareholders. By then Neosurance described itself as a digital broker and technology enabler offering APIs and front-ends to businesses and digital communities for instant, pay-per-use and subscription policies, rather than only a technology supplier to insurers.
joining a broker group gave the instant-insurance engine distribution licences and a carrier network, which fits a move from selling software to insurers toward brokering embedded cover for brands.
one of the early European point-of-need micro-insurance engines; in 2026 a niche embedded-distribution capability within an Italian broker group.
Third taxonomy
REVIEW · Verified the 50.065% Gruppo MAG stake and remaining founding shareholders (EconomyUp, 2022-03-29) and the live website with IVASS broker registration (RUI B000605123, added). Status REVIEWED because no post-2022 activity evidence was found and 'repositioned' rests on a comparison of self-descriptions.
Documented evidence
Startseite
Homepage
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.