Innovation intelligence brief
Innovation intelligence brief
Jetty is the world's first insurance company designed for people who live in cities. Whether you rent or own, we'll help you get into the apartment you love and protect it once you're there.
What became of it
Completed · High confidence · Last verified 2026-10-17
As catalogued
Renters-focused digital insurance offering for city dwellers, combining renters insurance with help getting into apartments (deposit alternatives).
2026 reality
Jetty offers Jetty Deposit (surety-bond deposit alternative), Jetty Protect (renters insurance underwritten by State National) and Jetty Credit (rent-reporting credit building), sold largely through property managers. Jetty states it has joined forces with Rhino, serving over 6 million units combined.
Shifted from a consumer renters-insurance brand toward a property-manager-distributed renter financial products platform (deposit alternative, renters insurance, credit building), and merged with deposit-insurance competitor Rhino (announced 6 February 2025).
deposit replacement distributed via landlords proved a larger and cheaper-to-acquire market than direct renters insurance; the Rhino merger consolidates the deposit-alternative category.
the combined Rhino-Jetty entity is positioned as the largest security-deposit insurance provider in the US market.
Third taxonomy
REVIEW · Verified the 6 February 2025 Rhino-Jetty merger (Coverager, Goodwin, jetty.com) and replaced the Dealroom milestone source. Changed market-positioning 'mga' to 'broker': jetty.com identifies Jetty Insurance Agency LLC as a licensed agency compensated by State National.
Documented evidence
Startpage
Passport
Marketing
Reflecting the way you live
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.