Innovation intelligence brief
Innovation intelligence brief
Insure your ___ in one simple app. Wrisk is flexible insurance that adapts to fit your life.
What became of it
Completed · High confidence · Last verified 2026-10-17
As catalogued
A single consumer app offering flexible, personalised insurance ('Insure your ___') with a dynamic risk score and adaptable cover.
2026 reality
Wrisk provides embedded insurance for automotive brands. Its offer combines a digital insurance platform, data services (telematics, connected-car data, scoring, ML) and intermediary services through a UK-authorised MGA (Wrisk Transfer Limited, FCA 788062, a subsidiary of Wrisk Limited). Partner brands include BMW, MINI, Volvo, Mercedes-Benz, JLR, Mobilize and Stellantis; Allianz has been its main underwriter for close to ten years. It reported triple-digit revenue growth and more than 100,000 policies written in 2024.
Wrisk moved from a direct-to-consumer app to a B2B2C platform and MGA that powers branded motor insurance for car manufacturers and their finance arms.
Selling through OEMs gives access to customers and vehicle data at the point of car purchase or finance and avoids high direct customer-acquisition costs.
One of the more established European specialists in OEM-embedded motor insurance, competing with carrier-owned automotive programmes.
Third taxonomy
REVIEW · Verified Wrisk's current OEM-embedded model and MGA entity on its site; added the July 2025 £12M Series B and the January 2026 Allianz strategic investment from two press sources. Raised confidence to high; classifications unchanged.
Documented evidence
Homepage
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Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.