Innovation intelligence brief
Innovation intelligence brief
FitKroodle offers insurers the possibility to build up a customer relationship and motivate them for a healthier life style. Your customers will stay fit and loyal.
What became of it
Blocked · Low confidence · Last verified 2026-10-17
Research is blocked: there was not enough public evidence to establish what became of this innovation. Nothing below should be read as a verified 2026 status.
As catalogued
Health and fitness engagement app from Dutch insurtech Kroodle (founded by Aegon's innovation team), launched in April 2017, collecting iPhone or Fitbit activity data to reward healthy lifestyles and build data for dynamic life-insurance pricing; offered to insurers to build ongoing customer relationships.
2026 reality
Not established. kroodle.io returns HTTP 404, but kroodle.nl is live in October 2026 and still presents Kroodle as a connected-insurance technology and app-development firm with CarKroodle and FitKroodle (connected health app for health, life and disability insurers); the site has no dated news, no named clients and image assets from 2017-2018. The latest dated evidence is a March 2018 interview.
By March 2018 Kroodle had separated from Aegon through a management buy-out and continued as an independent insurtech; FitKroodle had about 25,000 users but was not yet linked to a life insurance policy. No later change was evidenced.
insurer-branded wellness engagement apps became widespread; stand-alone white-label products like this rarely remained distinct.
REVIEW · Found kroodle.nl live (FitKroodle still presented) while kroodle.io returns 404, but no dated activity after 2018; added the observation and kept the record BLOCKED.
Documented evidence
Homepage
Connected Health
Mobile
Customized implementations
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.