Innovation intelligence brief
Innovation intelligence brief
Die eingebettete Versicherung Direkt am Point-of-Sales
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
Vienna-based embedded insurance provider enabling insurance sales directly at the point of sale of retailers and other non-insurance businesses.
2026 reality
bsurance (Vienna, founded 2017) is active: its website describes 'the speed layer for modern insurance distribution', a platform for insurers, MGAs, brokers and banks to configure, distribute and administer insurance products (policy and claims management) with go-live in about four weeks, claiming 50+ configured products, 30+ cooperations and 10+ live countries, with named partners including UNIQA, Allianz Partners, Baloise, AON, CaixaBank, Raiffeisen Bank, Tatra Banka and refurbed. In April 2026 UNIQA announced it had selected bsurance (from nine evaluated providers) to launch an embedded insurance platform in Austria for e-commerce, retail and travel (device protection, travel insurance, extended warranties).
The original embedded B2B2C model remains substantially intact; messaging now emphasises a configurable distribution and administration platform for insurers, MGAs, brokers and banks rather than retail point-of-sale alone.
one of the established DACH embedded-insurance platforms, now chosen by a national market leader (UNIQA) as its embedded infrastructure; competes with larger pan-European embedded players.
Third taxonomy
REVIEW · Confirmed the April 2026 UNIQA-bsurance embedded platform partnership (FinTech Global; UNIQA evaluated nine providers) and that bsurance is active. No changes; ownership remains undisclosed.
Documented evidence
Homepage
Homepage
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.