Innovation intelligence brief
Innovation intelligence brief
Die App für Deine Versicherungen: Verwalte Deine Vertrüge digital
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
Consumer app for managing all insurance contracts digitally (insurance manager with advisory and claims submission), acting as a digital broker.
2026 reality
asuro GmbH, described as part of the BCA-Gruppe, offers digital solutions for banks, insurers, sales organisations and marketplaces: online sales, data management and backend/frontend solutions, including bancassurance and broker channels, as a B2B and B2B2C partner.
Acquired by German broker pool BCA AG from Hoesch Group in March 2019 to accelerate BCA's digital platform. By 2026 it presents itself as a B2B/B2B2C technology and sales-solutions provider for banks, insurers, sales organisations and marketplaces rather than a consumer insurance-manager app.
consumer insurance-manager apps struggled with acquisition costs in Germany; licensing the technology to banks, insurers and sales organisations via a broker pool offers a more scalable channel.
white-label digital sales and contract-management tooling for banks and brokers; a niche role within the German broker-pool ecosystem.
Third taxonomy
REVIEW · Verified the March 2019 acquisition by BCA AG from Hoesch Group (ADVANT Beiten release) and the BCA-Gruppe statement on asuro.de. Added the acquisition milestone and sources and retyped the website observation from 'pivot' to 'other'.
Documented evidence
Keep your insurance agent
Overview
App for brokers
Digital conversations with brokers
Digital conversations with broker
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.