Innovation intelligence brief
Innovation intelligence brief
Accident Protection +Loss +Theft +Expert Tech Support for virtually everything in your home - Asurion Protects your Connected Life
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
Device protection (accident, loss, theft) plus expert tech support sold through mobile carriers and retailers, with digital claim submission.
2026 reality
Asurion sells protection plans for phones, home tech, appliances and bundles through carriers and retailers (Verizon, AT&T, Amazon, Cricket), provides tech support (30m+ people a year) and in-store repairs via uBreakiFix by Asurion (700+ stores), and states nearly 230 million customers worldwide.
The partner-distributed device protection and tech support model remains, extended to home tech and appliance protection bundles and a physical repair network under the uBreakiFix by Asurion brand.
dominant embedded device-protection provider in the US carrier channel; the combination of protection, support and owned repair network creates scale advantages.
Third taxonomy
REVIEW · Confirmed Asurion is active and checked the website figures (nearly 230 million customers, 700+ stores, partners). Added the August 2019 uBreakiFix acquisition and retyped the website observation milestone from 'expansion' to 'other'.
Documented evidence
Startseite
File a claim
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.