Innovation intelligence brief
Innovation intelligence brief
Bidu is the first company in Brazil to offer a smart search, comparison and purchase of insurance and financial services 100% online. Our platform is integrated.
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
First Brazilian platform for 100% online search, comparison and purchase of insurance and financial services.
2026 reality
bidu.com.br is live under the name 'Bidu Corretora de Seguros'. Bidu has been owned by insurtech Thinkseg since June 2018; Thinkseg describes its group as combining the Bidu platform, a pay-per-use motor offer and surety (Thinkseg Corporate), and in 2024 Thinkseg was still offering conventional annual insurance through Bidu corretora.
Launched in 2012 as an online insurance e-commerce broker backed by Monashees and MBS Seguros, raised BRL 20M led by Amadeus Capital in 2013, and was 100% acquired by Thinkseg in June 2018 (terms undisclosed). The online brokerage model continues as a brand within Thinkseg.
an early mover in Brazilian online insurance comparison that now serves as the conventional-insurance brokerage arm of a telematics and pay-per-use insurtech group; its standalone market weight in 2026 is not documented.
Third taxonomy
REVIEW · Verified the 100% Thinkseg acquisition of June 2018 (TI Inside, terms undisclosed) and confirmed bidu.com.br is live as 'Bidu Corretora de Seguros'. No 2025-2026 Thinkseg news found; no corrections.
Documented evidence
Startseite
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.