Innovation intelligence brief
Innovation intelligence brief
We find, verify & deliver customers to you. Insurance Leads and Insurance Calls From Contactability.
What became of it
Reviewed · Medium confidence · Last verified 2026-10-17
As catalogued
US insurance lead and live-call generation service that finds, verifies and delivers in-market shoppers to agents and carriers.
2026 reality
The company operates as SmartFinancial, a Southern California-based (Newport Beach/Costa Mesa) digital insurance comparison marketplace that sells verified P&C, life and health leads, live transferred calls and clicks to agents and carriers; contactability.com remains live as a lead-buyer site naming SmartFinancial.com among its owned traffic sources. According to a company release of 18 August 2026, SmartFinancial ranked No. 2,384 on the 2026 Inc. 5000 with reported three-year revenue growth of 140%.
Contactability launched the consumer comparison site SmartFinancial.com (around 2017) and about two years later rebranded the whole company as SmartFinancial to unify its brands (around early 2019). The lead-generation model for agents continues, now fed by its own consumer marketplace.
owning a consumer comparison front end gives a lead seller first-party traffic and better lead-quality control than buying traffic from affiliates.
one of several US insurance lead-generation marketplaces (alongside EverQuote, MediaAlpha, QuoteWizard); its owned consumer marketplace and live-transfer product are its main features.
Third taxonomy
REVIEW · Confirmed the Contactability-to-SmartFinancial rebrand via Coverager and the August 2026 Inc. 5000 ranking via search summaries; the 2017/2019 milestone dates could not be confirmed and may be about two years too early, so status is REVIEWED. Neutralised the HQ city.
Documented evidence
Steps
Products
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.