Innovation intelligence brief
Innovation intelligence brief
Mit Ihrem persönlichen Kundenportal meinCosmosDirekt behalten Sie ganz einfach den Überblick über Ihre Angebote, Verträge und Geldangelegenheiten. Ihr persönlicher Bereich ist im Internet jederzeit einfach und bequem abrufbar.
What became of it
Completed · High confidence · Last verified 2026-10-17
As catalogued
Direct-only (no field sales) German life and P&C insurer with an online customer portal (meinCosmosDirekt) for quotes, contracts and financial products.
2026 reality
CosmosDirekt, a Saarbrücken-based subsidiary of Generali Deutschland since 1998, is Generali's direct insurer in Germany and is described as the country's largest direct and term-life insurer; it reported about 152,000 new insurance customers in 2025 and nearly 1.7 million insured customers. meinCosmosDirekt is available via web and app, with online claims notification.
The original model remains substantially intact.
the benchmark incumbent direct insurer in Germany; its digital channel is mature rather than novel.
Third taxonomy
REVIEW · Spot-checked activity via the March 2026 annual press release (added: 152,000 new customers, ~1.7M customers) and the 1998 Generali integration via Wikipedia; hedged the market-leadership claim, which the company itself does not state. Classifications unchanged.
Documented evidence
Startseite
Produkte
Mobile
Live Co-Browsing
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.