Innovation intelligence brief
Innovation intelligence brief
We fit a black box to your car - This lets you prove you 'drive like a girl' – or in other words, you drive safely
What became of it
Reviewed · Medium confidence · Last verified 2026-10-17
As catalogued
UK black-box telematics car insurance brand launched in January 2013 by Insure The Box, positioned for young female drivers after the EU Gender Directive banned gender-based pricing; safe driving, not gender, earned lower premiums or refunds.
2026 reality
The drivelikeagirl.com domain no longer resolves (observed 2026-10-17), nor does the sister brand domain insurethebox.com. The brand's operator, Box Innovation Group, has been 75.01% owned by Aioi Nissay Dowa Insurance Europe since 2014; ANDIE agreed in January 2018 to buy the remaining 24.99%.
Aioi Nissay Dowa Insurance Europe (MS&AD) bought 75.01% of Box Innovation Group in 2014 and agreed in January 2018 to buy the remaining 24.99% and fully integrate the group; founder Mike Brockman left at the end of 2017. No public evidence was found of the brand still being offered.
an early example of using telematics as a lawful substitute for gender-based pricing after the 2012 EU ruling; mainly of historical interest for UK young-driver telematics.
Third taxonomy
REVIEW · Verified 2014 75.01% stake and January 2018 agreement for the remaining 24.99% (Intelligent Insurer); the article reports the buyout as planned, so 'fully owned since 2018' was softened in reality2026. Domain non-resolution re-confirmed; no closure notice for the brand found, so strategic evolution stays unclear.
Documented evidence
Features
Benefits
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.