Innovation intelligence brief

GetSafe

GermanyPure InsurTech

Start-up

Deine Versicherungen, eine App Mit GetSafe managst du alle deine Versicherungen digital in einer App.

What became of it

2026 evolution

Reviewed · Medium confidence · Last verified 2026-10-17

Status: Independent
Current brand: Getsafe ↗

As catalogued

Heidelberg-based app-first digital insurance manager: consumers could manage all their existing insurance policies in one app, with Getsafe earning broker commissions.

2026 reality

Getsafe (Heidelberg) operates as a digital MGA for younger consumers, selling app-based property, liability, life and health products in Germany, France and Austria. In mid-2025 it announced it would return the BaFin insurance licence obtained in 2021, move existing contracts to partner insurers and rely fully on its MGA platform; it reported brokering over EUR 500 million of premium volume, mainly in life and health. A June 2026 comparison-site report says it has also withdrawn from the UK, with UK policies transferred to Urban Jungle.

What changed

Sold its digital broker/policy-management unit to Verivox (2018) and became a digital MGA writing its own products with partner carriers; iptiQ (Swiss Re) led a US$30m Series B in December 2020, and BaFin granted a property and accident insurance licence in October 2021. In 2025 it announced the return of that licence to operate again as a pure MGA, and it reportedly exited the UK, which it entered in January 2020.

Why it changedAnalysis

the founder described the broker unit as profitable but hard to scale; owning the product let Getsafe capture underwriting economics and control the customer experience. According to the founder, the own licence later no longer provided a competitive advantage, so it reverted to a capital-light MGA model.

What remains distinctiveAnalysis

one of the leading German digital insurers for younger customers, now positioned as a tech-driven MGA platform rather than a balance-sheet carrier; the original multi-policy management app concept no longer exists.

Key milestones

2018 pivotSold its digital broker unit to Verivox to focus on its own insurance products.[1]
2020-01 Launched app-based contents insurance in the UK through a London subsidiary, partnering with Hiscox.[2]
2020-12-09 US$30m Series B led by iptiQ (Swiss Re).[3]
2021-10 Granted a BaFin licence for property and accident insurance, enabling EU passporting.[4][5]
2025-07 pivotAnnounces it will return its BaFin insurance licence during the year, transfer existing contracts to other insurers and operate as a pure MGA (Assekuradeur).[7][8]
2026-06 A consumer comparison site reports that Getsafe has withdrawn from the UK and that its UK portfolio was transferred to Urban Jungle (exit date not stated).[6]

Third taxonomy

InsurTech Evolution (2026)

Company status: Independent
Strategic evolutionchange: Fundamentally pivoted
Business model (2026): B2C direct
Business model shiftchange: Took on risk Shed risk New insurance lines Geographic expansion Geographic retreat
Insurance value chain: Product development Distribution & sales Underwriting & pricing Claims Customer engagement
Technology evolution: AI-enhanced Automation-led Digital channel
Market positioning: MGA / program administrator
Innovation maturity: Scaling
Current relevance: Moderate

Explore the 2026 taxonomy →

Open questions

Whether the BaFin licence has formally been returned and which insurers took over the existing contracts was not confirmed in the BaFin register.
The UK exit and the Urban Jungle portfolio transfer rest on a single comparison-site page (June 2026) that gives no date; no Getsafe or Urban Jungle announcement was found.
Current customer numbers (reported around 550,000 at end-2023, including Luko's German portfolio) not verified for 2026.

REVIEW · Major correction: the draft described Getsafe as a licensed insurer, but DAS Investment (citing Handelsblatt, updated 2025-07-29) and Versicherungsbote report it is returning its BaFin licence to operate as a pure MGA. Positioning changed insurer to mga, risk-transfer removed, shed-risk/line-expansion/ai-enhanced added, licence dated 2021-10, and the UK-exit milestone re-dated to the June 2026 report because the exit date itself is unknown.

Research sources (8)

[1] Insurtech exit: Getsafe's digital broker unit sold to Verivox · Coverager · 2018 · industry
[2] Getsafe, the German insurtech, brings its contents insurance app to UK · TechCrunch · 2020-01-15 · press
[3] Swiss Re subsidiary leads Getsafe's £22.4 million funding round · Insurance Business UK · 2020-12-09 · press
[4] Getsafe receives European insurance license · Coverager · industry
[5] Getsafe obtains insurance licence to speed up European expansion · Life Insurance International · press
[6] Getsafe home insurance review (states Getsafe left the UK and its UK portfolio went to Urban Jungle; undated event) · MoneyHelpDesk · 2026-06-09 · database
[7] Getsafe gibt BaFin-Lizenz zurück und wird reiner Assekuradeur (citing Handelsblatt) · DAS Investment · 2025-07-29 · press
[8] Getsafe gibt Versicherungslizenz zurück · Versicherungsbote · 2025 · press

Documented evidence

Evidence gallery

12 ASSETS

Services
Homepage 2018-06
API
REST
Widgets
API
iPhone Screenshots
Features
Personal Assistant
Claims
Focus on young professionals
Focus on young professionals

Curatorial context

Research notes

Bought by Verifox: https://coverager.com/insurtech-exit-getsafes-digital-broker-unit-sold-to-verivox/
[email protected] · 21.09.18 11:31

Research interpretation

Taxonomy position

Classification paths, as catalogued, connect this example to the original insurance digitalization research models.

Value Chain (2016)

Claims Management › Exploiting digital claims handling › Digital claim submission
Customer Relationship › Providing customer portals › Aggregated across insurances
Sales & Distribution › Acting as novel digital broker › All-in-one insurance manager
Sales & Distribution › Distributing insurances directly › Mobile distribution

Value Network (2017)

Customer Network Promotion › TC11 Distributing insurance digitally › Mobile distribution
Customer Network Promotion › TC13 Acting as digital broker › All-in-one insurance manager
Data-Driven Infrastructure Operations › TC3 Exploiting data for claims handling › Automated claims processing and verification
Digital Infrastructure Operations › TC1 Establishing digital service provisioning and distribution infrastructure › Interfaces (API, widgets, plugins, add-ons)
Digital Infrastructure Operations › TC1 Establishing digital service provisioning and distribution infrastructure › Mobile app portal
Digital Service Provisioning › TC4 Offering services digitally › Digital advisory, robo-advisor
Digital Service Provisioning › TC4 Offering services digitally › Digital claim submission and notification
Digital Service Provisioning › TC4 Offering services digitally › Digital conversations
Digital Service Provisioning › TC4 Offering services digitally › Digital policy administration and adjustments
Digital Service Provisioning › TC6 Integrating insurance with related services › Aggregating service provisioning across insurers or insurance products and services
Insurance Service Development › TC7 Developing services that fulfil customer needs › Flexible period of insurance coverage
Insurance Service Development › TC7 Developing services that fulfil customer needs › Individualized product
Insurance Service Development › TC7 Developing services that fulfil customer needs › Niche product
Insurance Service Development › TC7 Developing services that fulfil customer needs › Simple convenient product

Explore the complete taxonomy →