Innovation intelligence brief
Innovation intelligence brief
Helps people choose, buy and manage individual health insurance. We also help employers with managing health insurance for their employees.
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
Minneapolis online service that helped individuals choose, buy and manage individual health insurance, and helped employers fund individual coverage for their employees instead of a traditional group plan.
2026 reality
Gravie operates as an employer health benefits company that sells to employers, largely through brokers; it reports over 3,300 employer groups in all 50 states. Its products are Gravie Level-Funded (a level-funded group health plan), Gravie CHOICE (ICHRA) and Gravie Edge (a hybrid of both), plus member support (Gravie Care) and interest-free financing for out-of-pocket costs (Gravie Pay). In July 2026 it closed a growth-equity round led by General Atlantic, taking total capital raised to USD 463 million.
The emphasis moved from helping individuals shop for individual health insurance to designing and administering employer health plans (level-funded) and ICHRA programmes. Funding grew from a USD 3.4 million early round to a USD 75 million Series E (2022, led by Georgian), a USD 179 million Series F (2023) and the 2026 General Atlantic round.
the employer channel offers larger, recurring contracts than individual-market shopping, and the 2020 ICHRA rules let Gravie turn its original individual-coverage-for-employees idea into an employer product.
one of the better-funded US challengers in small and mid-size employer health benefits, combining level-funded plans with ICHRA administration and hybrid models.
Third taxonomy
REVIEW · Verified the General Atlantic round (Tech Times, closed 2026-07-30, total USD 463m) and the current product line on gravie.com. Replaced the unverified 'Comfort' zero-copay plan description with the products the website lists (Level-Funded, CHOICE ICHRA, Edge; 3,300+ employer groups) and dropped the Dealroom source from the milestone.
Documented evidence
Startseite
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.