Innovation intelligence brief
Innovation intelligence brief
versichert sein und Gutes tun. Nachhaltige und grüne Versicherungen.
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
A German broker brand offering sustainable ('green') non-life insurance tariffs from selected insurers, combining cover with sustainability commitments on premium investment and benefits for sustainable behaviour.
2026 reality
grün versichert GmbH (Weilheim i. OB, HRB 269139 Amtsgericht München; licensed broker under § 34d GewO since 2014) operates an active website (© 2026). It offers sustainable private liability, household contents, accident, motor, buildings and pet-owner liability tariffs, sold directly and via brokers and broker pools; it licenses its sustainability label to insurers and is reported to be B Corp certified.
In January 2021 the mutual insurer Ostangler Brandgilde (OAB, founded 1788) and the broker Greensurance jointly took over grün versichert in equal shares; the managing directors in 2026 come from the two owners. The sustainable-tariff model remains substantially intact.
one of the earlier dedicated green-insurance brands in Germany, now backed by a mutual insurer; sustainability certification is its main differentiator in a market where many insurers now market ESG tariffs.
Third taxonomy
REVIEW · Verified the January 2021 50:50 takeover by OAB and Greensurance (Cash.Online, 2021-01-08; also confirms label licensing and B Corp certification) and the Impressum (HRB 269139, §34d licence of 2014-06-26, managing directors from both owners). No corrections.
Documented evidence
Online Distribution
Digital Claim Submission
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.