Innovation intelligence brief
Innovation intelligence brief
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What became of it
Completed · High confidence · Last verified 2026-10-17
As catalogued
Berlin insurtech simplesurance combined the consumer brand schutzklick.de (instant online cover for phones, electronics, bikes) with an insurance-as-a-service platform embedding product insurance in retailers' checkouts.
2026 reality
simplesurance GmbH (Berlin, registered broker) has been part of Allianz since 2022 and presents itself as an embedded insurance and service-solutions provider for bancassurance, automotive, e-commerce, travel and cyber, with teams in Germany, France, Portugal, Japan and India. schutzklick.de is now a brand of JODEXNIS Versicherungsmakler GmbH (Hannover); simplesurance only services Schutzklick contracts concluded before 1 October 2024.
Allianz took a minority stake in 2016 and acquired 100% via Allianz X in October 2022; simplesurance concentrated on B2B embedded distribution, while the direct-to-consumer schutzklick.de brand passed to an independent broker from October 2024.
within Allianz, simplesurance's value lies in its partner-integration platform for embedded distribution; a standalone consumer gadget-insurance brand was non-core.
one of the larger European embedded-insurance platforms, now backed by Allianz's carrier and assistance network (Allianz Partners links on the site).
Third taxonomy
REVIEW · Verified the Allianz X 100% acquisition (October 2022, Atlas Magazine) and 2016 minority stake (FinTech Global), and re-fetched schutzklick.de confirming the JODEXNIS takeover of new business from 2024-10-01; added sourced milestones and dated the acquisition.
Documented evidence
Startseite
Claims
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.