Innovation intelligence brief
Innovation intelligence brief
Get personalized home insurance from as little as $15/month.
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
Canadian online home and tenant insurance letting customers build personalised coverage and pay only for what they need, sold direct.
2026 reality
Square One sells home and tenant insurance online in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec, and car insurance in Ontario and Quebec. Policies are underwritten by The Mutual Fire Insurance Company of British Columbia (home), Zurich Insurance Company Ltd Canadian Branch (car) and HDI Global Specialty SE (legal protection). squareoneinsurance.ca redirects to squareone.ca.
Expanded from online home and tenant cover into Quebec (2021) and into car insurance in Ontario (2023) and Quebec (2024), while keeping the direct digital MGA model with third-party carriers.
adding auto lets a home-insurance MGA bundle policies and retain customers in Canada's most competitive provinces.
a leading Canadian digital-direct home insurance MGA; its build-your-own coverage approach remains distinctive against broker-led incumbents.
Third taxonomy
REVIEW · Re-fetched the About page confirming the 2011 opening, the 2021/2023/2024 expansions and the underwriting carriers; no changes.
Documented evidence
Features
Management
Homepage
Online quotes
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.