Innovation intelligence brief

TomTom Telematics

UKPart of a larger portfolio

Service Provider

Create a tailored Usage Based Insurance (UBI) programme with TomTom Telematics technology.

What became of it

2026 evolution

Reviewed · Medium confidence · Last verified 2026-10-17

Status: Acquired
Current brand: Webfleet (formerly TomTom Telematics / Webfleet Solutions) ↗
Owner: Bridgestone

As catalogued

Used TomTom's fleet telematics hardware and platform to let insurers build tailored usage-based insurance (UBI) programmes.

2026 reality

Bridgestone owns the business, which operates as Webfleet, a fleet-management platform with about 50,000 customers (2025). The original UBI page's host (business.tomtom.com) no longer resolves, and the current Webfleet homepage presents no insurance or UBI offering.

What changed

Bridgestone Europe acquired TomTom Telematics for EUR 910 million (announced January, completed 1 April 2019); it was renamed Webfleet Solutions on 1 October 2019 and later shortened to Webfleet. A dedicated UBI programme offer is no longer visible.

What remains distinctiveAnalysis

the telematics data and devices remain relevant to fleet risk management, but the UBI proposition is no longer marketed as a distinct offer.

Key milestones

2019-01-22 acquisitionBridgestone agrees to acquire TomTom Telematics for about EUR 910 million.[1][4]
2019-04-01 acquisitionBridgestone Europe completes the acquisition; the unit runs as a standalone business with unchanged management.[4]
2019-10-01 rebrandTomTom Telematics renamed Webfleet Solutions (later shortened to Webfleet).[1][5]

Third taxonomy

InsurTech Evolution (2026)

Company status: Acquired
Strategic evolutionchange: Unclear
Business model (2026): B2B SaaS / software
Insurance value chain: Underwriting & pricing Risk prevention
Technology evolution: Data-driven IoT & telematics
Market positioning: Technology provider Non-insurance business
Innovation maturity: Integrated
Current relevance: Limited

Explore the 2026 taxonomy →

Open questions

Whether Webfleet still supports insurer UBI programmes (e.g. the 2017 Verisk Data Exchange link) was not established; strategic evolution of the UBI offer therefore remains unclear.

REVIEW · Verified the EUR 910m Bridgestone acquisition (closed 2019-04-01) and the rename to Webfleet Solutions effective 2019-10-01 via trade press; added both sources and corrected the rebrand date. REVIEWED because the fate of the UBI offering remains unclear.

Research sources (5)

[1] Webfleet · Wikipedia · database
[2] Webfleet homepage · Webfleet Solutions B.V. · 2026 · official
[3] Original UBI page (host does not resolve) · Observation · 2026-10-17 · observation
[4] Bridgestone completes acquisition of TomTom Telematics · Fleet News · 2019-04-02 · press
[5] Bridgestone renames TomTom Telematics Webfleet Solutions · Tyrepress · 2019-09 · press

Documented evidence

Evidence gallery

5 ASSETS

Startseite
Features
Value Proposition
Value Proposition
Services

Research interpretation

Taxonomy position

Classification paths, as catalogued, connect this example to the original insurance digitalization research models.

Value Chain (2016)

Underwriting & Risk Management › Exploiting data for underwriting and risk assessment › Car data via OBDII and mobile apps

Value Network (2017)

Data-Driven Infrastructure Operations › TC2 Exploiting data for risk assessment and underwriting › Driving data
Data-Driven Infrastructure Operations › TC3 Exploiting data for claims handling › Automated claims processing and verification
Digital Infrastructure Operations › TC1 Establishing digital service provisioning and distribution infrastructure › Mobile app portal
Digital Infrastructure Operations › TC1 Establishing digital service provisioning and distribution infrastructure › Web portal
Digital Service Provisioning › TC6 Integrating insurance with related services › Integrating insurance with mobility and travel services

Explore the complete taxonomy →