Innovation intelligence brief
Innovation intelligence brief
Say goodbye to over-priced warranties for the devices you love, including smartphones, appliances, TVs, laptops, Apple Watch, and more!
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
App-based direct-to-consumer device and appliance warranties that could be bought after purchase, priced well below retailer-sold extended warranties, with digital receipt storage and app-based claims.
2026 reality
Upsie's assets were acquired by device-protection provider AKKO in early 2024; its customers and Independent Repair Network were moved into AKKO. The upsie.com domain remains live (blocked automated access with HTTP 403), and 2025 customer reviews describe the service as run by AKKO.
Raised a USD 5 million seed round (2019, True Ventures) and a USD 18.2 million Series A (May 2021, True Ventures with CSAA's Avanta Ventures, Kapor Capital and Samsung Next). Headcount reportedly fell from about 25 (April 2022) to about 5 before AKKO acquired Upsie's assets (reported January 2024; announced April 2024), integrating its repair network with AKKO's Authorized Repair Provider Network.
the sharp headcount reduction before the asset sale suggests the standalone direct-to-consumer warranty model could not reach scale and the business was sold for its customer base and repair network.
a direct-to-consumer challenger to retailer-embedded warranty players such as SquareTrade/Allstate and Asurion; its remaining relevance is as part of AKKO's device-protection offer.
Third taxonomy
REVIEW · Verified the AKKO asset acquisition via NWIDA (Jan 2024), Coverager and FinTech Global (Apr 2024), including the headcount drop to about 5; terms undisclosed. No changes.
Documented evidence
Startseite
Features
Mobile Distribution
Pricing
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.