Innovation intelligence brief
Innovation intelligence brief
Magpie is a mobile-first business. We bridge the gap between innovators and large established businesses with an ecosystem that holds the consumer at the centre. We re-imagine everyday life services, transforming the way businesses engage with, create products for, and service their customers.
What became of it
Blocked · Low confidence · Last verified 2026-10-17
Research is blocked: there was not enough public evidence to establish what became of this innovation. Nothing below should be read as a verified 2026 status.
As catalogued
UK mobile-first 'everyday life services' ecosystem (LiveMore) intended to connect innovators and large incumbents around consumer data and co-created products.
2026 reality
The catalog domain livemore.life serves only a parked-domain redirect ('/lander', previously observed as a GoDaddy domain-for-sale page); no successor website, press coverage or company record for Magpie's LiveMore offer was found. The original catalog already tagged the company as discontinued.
The LiveMore offer appears to have ceased (the original catalog already tagged it discontinued and the domain is parked); what happened to the operating company is not known.
an early attempt at a consumer-centred ecosystem platform bridging start-ups and incumbents; no lasting market footprint is evident.
REVIEW · Confirmed livemore.life serves only a JavaScript redirect to a parked '/lander' page; no further evidence found, so the record stays BLOCKED.
Documented evidence
Startseite
Insurance
B2B Services
Homepage 2019
Homepage 2019
Value Propositions
Value Propositions
Value Propositions
Value Propositions
Value Propositions
Value Propositions
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.