Innovation intelligence brief
Innovation intelligence brief
Simple. Fast. Mass. massUp is a B2B partner for special insurances. From the product to processing - we deliver everything from one source.
What became of it
Blocked · Low confidence · Last verified 2026-10-17
Research is blocked: there was not enough public evidence to establish what became of this innovation. Nothing below should be read as a verified 2026 status.
As catalogued
A Mainz-based B2B white-label platform for distributing low-margin annex, niche and short-term insurance (electronics, travel, pets, instruments, sports equipment) through insurers', brokers' and financial distributors' sales channels, covering everything from product to policy processing.
2026 reality
massup.de still loads and describes a white-label platform with 150+ niche products, but its content dates from 2015 (copyright 2015) and the imprint names massUp GmbH, Mainz, represented by Fabian Fischer, with no register number shown. No news after 2016 was found, so current activity could not be confirmed.
In December 2015 financial distributor MLP integrated massUp's online purchase system for simple insurance products into its customer website. With Profit IT Konzept AG, massUp launched European Annex Insurance GmbH (effective 1 January 2016) for annex, niche and short-term cover; Coverager (c. December 2017) described European Annex as a wholly owned massUp subsidiary, called massUp a digital MGA offering APIs, and reported a new device-insurance bundle, mobilOK, underwritten by AmTrust Europe. No later developments were verified.
massUp anticipated the embedded/white-label model for niche products that later became mainstream through larger embedded-insurance platforms.
REVIEW · A further search found only 2015-2017 coverage and database profiles; no evidence of 2026 activity, so the record remains BLOCKED.
Documented evidence
Portfolio
Produkte
Homepage 2019
Homepage 2019
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.