Innovation intelligence brief
Innovation intelligence brief
Pure life insurance anytime, anywhere, fully digital and transparent, all in less than 3 minutes.
What became of it
Completed · Medium confidence · Last verified 2026-10-17
As catalogued
Fully digital pure term life (death) cover for Switzerland, bought in under three minutes without agent or medical visit.
2026 reality
SafeSide Life AG still sells digital pure risk life insurance (pillar 3b) online without agents, with cover up to CHF 0.6M, instant decisions and cancellation at any time; the 2026 website shows Generali and SquareLife as partners but does not name the risk carrier (moneyland names Basler).
The original model remains substantially intact. The product has been available since autumn 2020; Swisscom's Electronic Seal (blockchain anchoring of policies) was added to onboarding.
one of a handful of Swiss direct digital term-life offers; competes mainly on price and simplicity against VIAC/Helvetia and incumbents' online products.
Third taxonomy
REVIEW · Verified the 2026 website (CHF 0.6M cover, no agents, E-Seal, (c) 2026) and dated the Swisscom Electronic Seal cooperation to December 2021 (fintechnews.ch); corrected the carrier statement since the site shows Generali and SquareLife logos without naming the carrier.
Documented evidence
Homepage
Value Proposition
Value Propositions
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.