Innovation intelligence brief
Innovation intelligence brief
Finden Sie die passende Versicherung für Ihr KMU: mit wenigen Klicks und online abschliessbar. Jetzt Preis berechnen.
What became of it
Reviewed · Medium confidence · Last verified 2026-10-17
As catalogued
Online premium calculator letting Swiss SMEs configure and buy a bundle of business insurance in a few clicks, an early direct digital channel for commercial lines at a Swiss incumbent.
2026 reality
The KMU-Rechner page is still published at the original URL with advisor contact options (phone, callback, on-site advice); its widget did not render in the fetch. AXA Switzerland's SME section now links to a 'Prämienrechner für KMU' overview offering separate premium calculators for ten products (liability, motor, accident and daily sickness allowance, business legal protection, cyber, property, D&O, transport, engineering, business infection risks), described as tools to estimate premiums, alongside an insurance needs check and advice requests; online completion of policies is not stated.
The single SME bundle calculator now sits alongside product-specific premium calculators for ten SME lines, framed as premium estimation with advisor follow-up; whether online purchase is still possible could not be confirmed, so no change in the business model is evidenced.
a standard incumbent direct channel for SME insurance; comparable calculators exist at Zurich, Mobiliar and others.
Third taxonomy
REVIEW · Verified on axa.ch that the ten product-specific SME premium calculators exist and are described only as premium-estimation tools (no online purchase mentioned). Raised confidence to medium for the corporate-initiative status; strategic evolution stays 'unclear', so status is REVIEWED.
Documented evidence
Homepage
Homepage
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.