Innovation intelligence brief
Innovation intelligence brief
Helvetia Hausra VIVA sichert Sie gegen die wesentlichen Risiken, die Ihren Hausrat gefährden, ab: von Einbruchdiebstahl, Vandalismus nach einem Einbruch oder Raub bis hin zu Schäden durch Leitungswasser, Sturm, Hagel oder Feuer.
What became of it
Reviewed · Medium confidence · Last verified 2026-10-17
As catalogued
A simplified household contents insurance product (Hausrat VIVA) from Helvetia Switzerland that could be quoted and bought online through a step-by-step B2C tool.
2026 reality
Helvetia Switzerland sells household contents insurance with an online premium calculator and optional add-ons (all risks, theft away from home, e-bikes, valuables, cyber, pets, earthquake). The VIVA name does not appear on the current product page. The site states that Helvetia and Baloise 'are now one' and refers to the Helvetia Baloise Group.
The VIVA-branded simple product no longer appears as a distinct offer; online quoting and purchase of household insurance now sit within Helvetia's standard household product (comparison sites list Smart, Top and Premium variants). The parent merged with Baloise (announced April 2025, completed 5 December 2025); the Swiss insurance companies were combined on 1 July 2026, with new contracts issued in Helvetia's name.
online quote-and-buy for household insurance is now standard among Swiss incumbents; VIVA's simplicity-and-direct-sales approach became mainstream rather than distinctive.
Third taxonomy
REVIEW · Verified merger completion (Helvetia Baloise release 2025-12-05) and the 1 July 2026 Swiss legal-entity merger (helvetia.com), and confirmed VIVA is absent from the household product page. The retirement of VIVA remains inferred, so REVIEWED.
Documented evidence
Startseite
Online Distribution
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.