Innovation intelligence brief
Innovation intelligence brief
MyDrive Solutions is the leading driver profiling company. We analyse driver behavioural data for the benefit of insurance companies. Generali invested in MyDrive.
What became of it
Completed · High confidence · Last verified 2026-10-17
As catalogued
Driver-profiling analytics that turned smartphone and telematics driving data into behavioural risk scores for motor insurers' usage-based insurance programmes.
2026 reality
MyDrive no longer exists as an independent vendor: Generali bought full control in July 2015, and MyDrive Solutions Limited (UK, 07330334) was dissolved on 19 October 2022. Its technology survives inside Generali: the 'MyDrive Generali' telematics app of Generali Hellas, developed by MyDrive Solutions Limited and owned by Generali's IoT company Generali Jeniot S.p.A., offers policyholders motor-premium savings based on driving behaviour. The mydrivesolutions.com domain no longer resolves.
Generali acquired MyDrive in July 2015 to build a group-wide telematics and big-data hub; according to a secondary source, ownership passed to Generali Jeniot in April 2020, after which the UK entity was liquidated and dissolved (2022). The external B2B analytics business was absorbed into Generali's own telematics products.
Generali bought the capability to serve its own business units as an internal centre of excellence rather than to keep selling to third-party insurers.
an early example of an insurer buying telematics analytics capability instead of licensing it; the brand persists only as a Generali customer app.
Third taxonomy
REVIEW · Verified the 2015-07-23 Generali full-control acquisition via Generali's press release and the 2022-10-19 dissolution via Companies House. No claims changed; the 2020 Jeniot transfer date remains flagged as database-sourced.
Documented evidence
Startseite
Value Propositions
Data Science
Telematics
Benefits
Value Propositions
Value Propositions
Value Propositions
Research interpretation
Classification paths, as catalogued, connect this example to the original insurance digitalization research models.